I'm hearing people talking about mission/purpose/values in the venture investing world more frequently. It shouldn't really be a surprise given the tectonic shifts in the systems of our society. From some perspectives it's "the right thing to do". From others it's a straight-forward commercial opportunity with good market fundamentals. What is often surprising to folks however is how much is already underway and who is involved.
MaRS released a white-paper that's a great primer for those that are interested. It's the beginning of what's sure to be a great series and if you are interested in digging more into this area ...
Igniter :-P RT @JPBarlow: If you ever reach total enlightenment while you're drinking a beer, I bet it makes beer shoot out your nose. - Jack Handy [igniter].
